If
you thought that India Post is all but done for and with the downfall of
snail-mail (that's letters and postcards if you didn't get it!) and the closure
of Telegram, then you got it all wrong.
India
Post has seen an unprecedented profit growth in the past two years piggybacking
on the rise of e-commerce and its reach into the remotest corners of India.
Where new services Delhivery, Ekart and at times even world-leading couriers
may fail - India Post still does it.
Add
this to the reliability which makes it the favoured Cash-On-Delivery (COD)
channel used by e-commerce brands - led by Amazon - and we have a match made in
heaven.
Postal
department’s revenues by ways of COD consignments from e-commerce majors has
gone up to Rs 1,000 crore in the first nine months of this fiscal, up from Rs
500 crore during the entire whole of FY15, and just Rs 100 crore in FY14.
Minister for Communications and Information Technology, Ravi Shankar Prasad has
confirmed it and expects revenue to touch Rs 1500 by end of March; making this
an almost tripling growth over last year.
The Department has partnered with e-tailers,
including Flipkart, Snapdeal, Amazon, YepMe, Shopclues, for delivering pre-paid
as well as CoD orders. Amazon is its largest business partner in e-Commerce
On
an average, Amazon sends 3,00,000 packages through India Post every month
followed by Snapdeal (80K), Yepme (60K), Myntra (50k) and Flipkart (30K).
The
Minister said complete revival of the postal department is his top-most
priority.
"I
want to see India Post as a big hub of e-commerce, delivery and digital
services," Prasad said. His vision may also be based on the fact that RBI
had given India Post a banking license in August last year and we may see our
post office become a full blown bank from a Non-banking financial entity in
near future.
Gone
may be the days when Dakiya Dak Laaya was a hit but in today's
India it's just transformed into Daakiya Mac Laaya!
Source: http://www.indiatimes.com
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